Branding Form

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HISTORY OF THE COMPANY
Describe how the brand was started, and how it has changed or evolved:
WHERE IS THE BRAND GOING?
Describe the vision for the future of your brand:
CORPORATE PERSONALITY TRAITS
List five adjective that describe the personality of your company:
VALUE PROPOSITION
What does your brand stand for?
WHAT ARE YOUR KEY DIFFERENTIATORS?
What makes your brand different from your competitors?
BRAND PERCEPTION
How do your customers perceive you? What differences do they see between you and your competitors?
WEBSITES
Name three to five websites you like; name two you dislike:
IMAGERY
Describe photography, illustrations, and icons you admire or think represent your brand:
LOGO
Name three to five brands with logos you like; name two dislike:
COLOR SCHEME
List colors and color families that you like: Adobe Color
INDUSTRY BRANDS
Name two or three plastic surgery practice brands you like; name two you dislike:
DESIGN STRATEGY

Please mark each line of the scale closest to the direction you envision the new brand.
IMAGERY
Conceptual Literal
STYLE
Minimal Traditional
TONE
Clinical Glamorous
COLOR
Subtle Bold
ATTITUDE
Conservative Edgy
Phone
This field is for validation purposes and should be left unchanged.

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