Renewal Branding and Design Input

Welcome to the Branding and Design portion of your website renewal discovery process. The insights you provide here are essential for creating a design brief that aligns with your vision and accurately represents your brand. This information will serve as a foundation for our design team to refresh your website so that it accurately reflects your current identity and goals.

To ensure we capture your preferences and needs effectively, we encourage you to be as detailed and descriptive as possible in your responses. Think of this as your opportunity to communicate your brand’s story, style, and personality.

Here are a few tips to guide you:
Be Specific: Include examples, color preferences, or references to brands or websites you admire.
Describe Your Audience: Help us understand who your website needs to resonate with—your target customers, stakeholders, or community.
Visual and Emotional Goals: Share how you want visitors to feel and what actions you’d like them to take when they visit your website.
Open and Honest Feedback: If you’re unsure or have concerns, let us know. Collaboration is key to success! Your answers will not only help us design a website you love but also create a tool that works hard for your business.

Thank you for taking the time to complete this section thoughtfully. We’re excited to bring your vision to life!

Business Name(Required)

If you know your existing branding hex colors that you want to use on your signature site, list them below:

Imagery options:(Required)

I have high resolution images I will provide.

I would like to use stock photography

I would like to use a mix of both.

Business Essence

How would you describe your brand in three words?(Required)

(Think adjectives: “playful,” “bold,” “luxurious.”)

What emotions or messages do you want your visuals to convey?(Required)

(Trust? Creativity? Adventure?)

What is your mission or purpose?(Required)

(Why does your business exist? What impact do you want it to make in the world?)

Who is your target audience?(Required)

(Demographics, psychographics – who do you want to attract to your business?)

If your brand were a person, how would you describe their personality?(Required)

(Friendly and approachable? Sophisticated and minimal? Fun and rebellious?)

What are your business's core values?(Required)

(Authenticity? Innovation? Sustainability?)

Visual Preferences

What colors best represent your brand - do you have a brand guide/color palette?(Required)

Please list your HEX codes if you have them.

Are there any colors you want to avoid?(Required)

(Let’s make sure we’re not stuck with neon green when you’re dreaming of earthy tones.)

What type of imagery do you associate with your business?(Required)

(Studio shots, lifestyle/action, models, groups, individuals, nature or urban scenes?)

What textures or patterns come to mind?(Required)

(Soft linens? Bold geometrics? Sleek metals? Organic/natural?)

Do you prefer clean and minimal or bold and expressive designs?(Required)

(Think Apple vs. Nike.)

Are you happy with the style of fonts or typography on your current website or branding? Or would you like to go in a different direction?(Required)